This post is the follow up to my “It won’t happen overnight” post, when I started an anti-wrinkle face cream experiment. For the past 2 months I have nightly been following a skin care regime promising better, younger looking skin.
Good News is that the process was/is actually quite enjoyable. There is that sense of pampering and pleasure attached to the routine. The Bad News of course is that there is not an iota of difference in appearance of fine lines, texture, elasticity, yada yada.
Which is hardly surprising given that if there was scientific evidence the cosmetic companies would be quoting validated studies in big bold letters. When what they are left with is having to state in small print “improvements as self-reported by 12 users”.
I went looking for evidence and found this intriguing study that examined both self report and clinical measurement of improvement in facial wrinkles based on one of three options: a plain moisturiser in a luxury jar, or the high price cream put in both plain and luxury jars. Result was that the formal trial”could not verify a claim of anti-wrinkle effect”. The luxury jar however did impact on compliance in using the product.